Book Highlight — The Dip by Seth Godin

The Dip by Seth GodinWhat’s the difference between a dead-end and a major obstacle? According to Seth Godin, knowing how to tell one from the other is a fundamental part of success.

In his book The Dip, Godin posits that winners understand when something is worth pursuing through its most difficult phase, and when it’s wiser to simply cut your losses and move on.

The fact is that any job, interest, or project will start out to be somewhat enjoyable. The simple nature of a new environment, a new task, and a new calling is enough to motivate someone to work at it.

However, there will eventually come a point when it gets more difficult. Do you know how to evaluate this point in the process? Could you distinguish a “dip” from a dead-end?

Discover how to do so in The Dip by Seth Godin.