The Road Less Stupid by Keith J Cunningham

Book Highlight — The Road Less Stupid by Keith J Cunningham

Success isn’t just about making the right decisions—it’s about avoiding the wrong ones, too.

Consider, for a second, where you’d be now if you had avoided a few of your arguably “stupid” decisions over the years. It can be easy to assume success in the business world is about seeing the writing on the wall, having lightbulb moments, and pursuing moonshots.

That’s certainly part of it, but sometimes, it’s just about avoiding a pitfall here and there.

That’s what Keith J Cunningham’s The Road Less Stupid is all about. Cunningham’s theory is that running a successful business is much more about avoiding stupid decisions than it is about making smart ones.

In this book, he lays out a series of principles that help business owners evaluate courses of action before they pick the wrong one. This helps them to grow their companies, make money, and keep the money they make.

Find out more in The Road Less Stupid by Keith J Cunningham.